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Explaining the Bu Xiaohua Case: How One Woman’s Disappearance Captured Nationwide Attention in China

This is why Bu Xiaohua’s 13-year disappearance became such a major topic of discussion on Chinese social media.

Manya Koetse

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PREMIUM CONTENT

The story of Bu Xiaohua, a Chinese MA graduate who was reunited with her family after disappearing for 13 years, has recently dominated discussions on Weibo. Her case reveals much more than just the mystery of her disappearance—it highlights systemic failures and the vulnerability of women in rural China. Here, we unpack the key aspects of her story.

Her name is Bu Xiaohua (卜小花), but for the past 13.5 years, she lived a life without that name and without any connection to the person she once was.

The story of this Chinese female MA graduate from Shanxi’s Jinzhong, born on September 1, 1979, who disappeared for over a decade and was recently found living in a village just a 2.5-hour drive from her hometown, has sparked widespread discussion on Weibo and beyond. We previously explained the story in our article here.

In brief: On November 25, 2024, a woman from Heshun County (和顺县) sought help from volunteer Zhu Yutang (朱玉堂), who focuses on reuniting families with missing loved ones, to trace the origins of her “aunt,” who had been living with her uncle Zhang Ruijun (张瑞军) for over a decade. During this time, they had multiple children together, despite the woman clearly suffering from mental illness.

As volunteer groups and authorities got involved, it was eventually revealed that the woman was Bu Xiaohua (卜小花), an MA graduate from Jinzhong who had disappeared after experiencing a schizophrenic episode in the spring of 2011. Bu was found looking emaciated, bewildered, and unkempt, and was soon reunited with her family, who immediately ensured she received the help she needed. During a medical check-up, she was found to be not only suffering from mental illness but also from malnourishment.

Bu Xiaohua in the Zhang family home.

When volunteers first met with Bu, they tried to get her to speak and learn more about her background. Among other things, she also wrote down several clues that led to the discovery of her identity, such as the names of family members. The first thing she wrote down was “run” (跑).

The note by Bu Xiaohua provided many clues about her life prior to being “taken in.”

As discussions about Bu’s disappearance continue, several aspects of this case have become focal points, highlighting the vulnerable position of Bu and many other women like her.

 

1. “收留”: Was She “Taken In” or Abducted?

 

One term that frequently comes up in discussions around Bu Xiaohua’s case is “收留” (shōu liú), meaning “to take in” or “give shelter.”

This term was used in various reports about Bu’s story, including in the first police report of December 3.

Police report of December 3, 2024, using the word “taking in.”

Many netizens pointed out that the initial police statement seemed to frame the situation as an act of human compassion, reflecting the niece’s account of how Ms. Bu allegedly “wandered” into their family home one day. The family claims they reported her to the police but eventually decided to “take her in.”

Netizens are outraged by the use of this term, as it glosses over the criminal responsibility of Zhang and his family, who essentially kept Bu Xiaohua away from her own family for over 13 years. They are accused of exploiting her mental illness and inability to consent to marriage or sexual relations, which resulted in multiple children. The exact number is unclear, though rumors suggest she had six children in total, with only two remaining in her care.

The oldest of the two children is already twelve, meaning she must have become pregnant not too long after going missing.

Some commenters have referred to this as “rape-style sheltering” (“强奸型收留”). Was it rape, human trafficking, or illegal detention?

While netizens speculated about the actual crime behind this “taking in” of a mentally ill woman, local police announced they had opened a criminal investigation into suspected illegal acts. Bu’s “husband” has since been detained, and officials are continuing to investigate the case.

No evidence or clues of Bu being trafficked have been found as of now. Investigations into the case reveal that Bu – displaying signs of mental illness according to witnesses – was alone when she walked around neighboring villages for at least ten days in July and August of 2011, some weeks after she disappeared from her home.

Bu and “husband” Zhang at her reunion with family.

The hashtags “Taking In” (#收留#) and “‘Taking In’ Shouldn’t Be Used as a Cover for Unlawful Realities” (#收留之名难掩不法之实#) have been used by netizens to protest the phrase’s use.

Online image showing all kinds of weords, from ‘human trafficking’ to ‘violence’ to shape the characters for the neutral word of ‘taking in.’

Meanwhile, some reports on the misuse of the term have been censored. The Weibo hashtag “Taking In the Female MA Graduate” (#收留女硕士#) has been taken offline and comes up with a “Sorry, the content of this topic is not displayed” message. A QQ News article titled “Female Master’s Graduate Missing for 13 Years Has Given Birth to a Son and a Daughter; The Person Who ‘Took Her In’ Responds: ‘I Didn’t Detain or Hit Her'” (“女硕士走失13年已生育一儿一女,“收留者”本人回应”) also now leads to a ‘404 page,’ indicating it has been removed.

Critics like Lawyer Zhao (@披荆斩棘赵律师), who has actively commented on this case, believe that Bu’s “husband” and his family never made any real effort to help her find her own family. They speculate that the family only agreed to let volunteers get involved because Bu’s childbearing value had long been exhausted, or because she was aging and they no longer wanted to care for her.

Zhang’s niece, whose request to volunteers initially brought this story to light, has also become an increasingly controversial figure. She recently hosted a livestream in which she claimed that the Zhang family had actually taken good care of Bu, describing her as a “good-for-nothing” who neither did housework nor fed her own children. She also defended her impoverished and disabled unlce Zhang, claiming the family is not as bad as the public says.

“Let her experience being ‘taken in’ by another family and see how she feels,” some top commenters suggested in response.

 

2. Lacking Law Enforcement: Systematic Failures Exposed

 

The outrage over the term “taking in” is directly tied to anger over inadequate law enforcement regarding the protection of women in rural China.

Years ago, local police in Heshun County, where Zhang’s family lives, were already aware of a mentally unstable woman being “taken into” a man’s home and giving birth to his children. After all, both children had a hukou (household registration). Chinese media report that police officers visited the home multiple times and allegedly continued efforts to search for her family, which indicates they understood her situation. People wonder how they could let this go on, given Zhang’s continued sexual relations with her—wouldn’t that constitute rape?

Female commenter and author Zheng Yuchuan (@郑渝川) suggested that Bu’s case is particularly troubling because of systematic failure at all levels. She wrote:

Despite population censuses, pandemic prevention measures like mass nucleic acid testing and vaccinations, as well as the issuance of birth certificates, household registrations, and school admission procedures for the two children—every single step was carried out flawlessly. Isn’t this the biggest joke within the current institutional system?

Although there are reports emphasizing the continued efforts of the police to find Bu’s family, many netizens aren’t convinced: “Why is it that the police took blood samples and conducted facial recognition comparisons, yet after 13 years, they achieved nothing? Meanwhile, a volunteer, using just a bit of intelligence, managed to make her write down some names, and this bizarre case was solved.”

Law blogger Zhang San (@张三同学) commented: “A single crime pollutes a river; a single act of unjust law enforcement pollutes the entire water source.”

 

3. A Brilliant Mind: Bu Xiaohua’s Academic Achievements

 

Another recurring topic is Bu’s academic achievements before her life with the Zhang family. Bu was a student in Yanshan University’s (燕山大学) Mechanics and Engineering program, a prestigious major.

In 2004, she wrote a thesis titled “Temperature Field of a Thin Plate with Curved Cracks During Electrothermal Crack Arrest” (带有曲线裂纹薄板电热止裂时的温度场). Her 2006 thesis was “Small Bending Deformation of an Elastic Thin Plate Under Continuous Transverse Flow-Around Conditions” (不间断横向绕流条件下弹性薄板的小弯曲变形). She obtained her MA degree in 2008.

Bu had planned to continue in academia, but due to an expired ID card, she was unable to register for her Ph.D. exam—a setback that marked the beginning of her rapidly deteriorating mental health. This eventually led to her leaving her home one day in 2011, vanishing without a trace, and ending up in her dire situation with the Zhang family.

Bu Xiaohua’s diploma

Her education is significant to the story in many ways. First, it serves as an important bridge to her past. One of her former professors, the 82-year-old Bai Xiangzhong (白象忠), was one of the names Bu first wrote on a note when volunteers from the missing persons organization came to her house and asked her about her life.

The name of Professor Bai Xiangzhong is one of the names Bu wrote down on a memo in the presence of volunteers trying to learn more about her life.

In recent news, it became known that Bai Xiangzhong learned of Bu’s story and was moved to tears upon hearing about her circumstances.

Bu’s education is also an important part of her identity. Recent videos showed Bu reading a book and pushing back her glasses—which she hadn’t had for 13.5 years—as if it was the most normal thing in the world.

Recent videos showed Bu reading a book and pushing back her glasses—which she hadn’t had for 13.5 years—as if it was the most normal thing in the world.

One popular Weibo blogger (@我不是谦哥儿) wrote:

More than the Master’s degree she obtained years ago, it’s this natural skill [the way she reads and pushes back her glasses] in which we can directly observe and vividly feel the life she had. We can feel that, if it were not for the dusky farmhouse in the mountainous area where she got trapped, there would have been an entirely different possibility [for her life].

But her education is also significant in other ways. It shows that it is not just low-income, less-educated, rural women who can become victims of rape and human trafficking, but that even women with a university degree can end up in such situations.

 

4. Bu Xiaohua’s Case: A Reflection of Larger Social Issues

 

In the end, the story of Bu Xiaohua is attracting so much attention because she represents much more than just herself.

One of the most well-known stories similar to hers is that of Xiao Huamei (小花梅), the mother of eight children who was found tied to a shed in Xuzhou in 2022. After her story became a major trending topic on Chinese social media, local authorities launched a thorough investigation and uncovered the woman’s true identity. They found that she had been a victim of human trafficking back in 1998.

Like Bu, Xiao Huamei also suffered from mental illness. And similar to Bu’s case, local authorities failed to step in. The family received subsidies, and local officials approved the marriage between the mentally ill woman and her husband, Dong Zhimin, who was later sentenced to prison for his involvement in the human trafficking case.

This all brings back associations with the Chinese film Blind Mountain (盲山, 2007). Directed by Li Yang (李杨), the movie revolves around Bai Xuemei (白雪梅), a recent college graduate who is tricked into traveling to a remote mountain village under the pretense of securing a job. Once there, she is drugged, kidnapped, and sold into a forced marriage with a rural farmer. Trapped in the isolated and impoverished village, she faces constant physical and psychological abuse from her “husband,” his family, and even the local community, who see her captivity as normal or necessary. Despite multiple attempts to escape, she is repeatedly caught and encounters indifference or complicity from those around her, including the police. She is only rescued years later.

From Blind Mountain (2007).

Films such as Blind Mountain and the 2022 case of Xiao Huamei have helped create more awareness of the vulnerable position of Chinese women in rural areas, particularly those dealing with mental or physical disabilities. Last year, a marriage in Henan was denied after a local official found the woman, who was deaf and mute, had not learned sign language and could not write (read more).

But the problem persists. China, particularly its rural villages, faces a shortage of women stemming from the decades-long one-child policy and a traditional preference for boys. This has been further exacerbated by women migrating out of villages in search of better prospects. As a result, many rural single men are unable to marry, especially when they face additional challenges such as poverty or disability. Since marriage and children are considered social norms, these men and their families are often willing to take drastic measures. This situation has fueled the human trafficking of women for forced marriage in China since the 1980s.

“Why not re-release Blind Mountain?” some wonder. “It feels so relevant today.”

As for Bu, she is currently doing well given the circumstances. Her brother, who searched for her for so many years, is determined to take care of his sister. “My little sister is the treasure of our entire family,” he recently said. “Every day that I am on this earth is a day that I will take care of her.”

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Insight

Squat or Sit? China’s Great Toilet Debate and the Problem of Footprints on the Seat

From squatting to standing on seats: the messy reality of sitting toilets in Beijing malls.

Manya Koetse

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FROM THE WEIBO WATCH PREMIUM NEWSLETTER

 

Shoe prints on top of the toilet seat are never a pretty sight. To prevent people from squatting over Western-style sitting toilets, there are some places that will place stickers above the toilet, reminding people that standing on the seat is strictly forbidden.

For years, this problem has sparked debate. Initially, these discussions would mostly take place outside of China, in places with a large number of Chinese tourists. In Switzerland, for example, the famous Rigi Railways caused controversy for introducing separate trains with special signs explaining to tourists, especially from China, how (not) to use the toilet.

Squat toilets are common across public areas in China, especially in rural regions, for a mix of historical, cultural, and practical reasons. There is also a long-held belief — backed by studies (like here or here) — that the squatting position is healthier for bowel movements (for more about the history of squat toilets in China, see Sixth Tone’s insightful article here).

Public squatting toilets in Beijing, images via Xiaohongshu.

Without access to the ground-level squat toilets they are used to — and feel more comfortable with — some people will climb on top of sitting toilets to use them in the way they’re accustomed to, seeing squatting as the more natural and hygienic method.

Not only does this make the toilet seat all messy and muddy, it is also quite a dangerous stunt to pull, can break the toilet, and lead to pee and poo going into all kinds of unintended directions. Quite shitty.

Squatting on toilets makes the seat dirty and can even break the toilet.

Along with the rapid modernization of Chinese public facilities and the country’s “Toilet Revolution” over the past decade, sitting toilets have become more common in urban areas, and thus the sitting-toilet-used-as-squat-toilet problem is increasingly becoming topic of public debate within China.

 

The Toilet Committee and Preference for Sitting Toilets


 

Is China slowly shifting to sitting toilets? Especially in modern malls in cities like Beijing, or even at airports, you see an increasing number of Western-style sitting toilets (坐厕) rather than squatting toilets (蹲厕).

This shift is due to several factors:

🚽📌 First, one major reason for the rise in sitting toilets in Chinese public places is to accommodate (foreign) tourists.

In 2015, China Daily reported that one of the most common complaints among international visitors was the poor condition of public toilets — a serious issue considering tourists are estimated to use public restrooms over 27 billion times per year.

That same year, China’s so-called “Toilet Revolution” (厕所革命) began gaining momentum. While not a centralized campaign, it marked a nationwide push to upgrade toilets across the country and improve sanitation systems to make them cleaner, safer, and more modern.

This movement was largely led by the tourism sector, with the needs of both domestic and international travelers in mind. These efforts, and the buzzword “Toilet Revolution,” especially gained attention when Xi Jinping publicly endorsed the campaign and connected it to promoting civilized tourism.

In that sense, China’s toilet revolution is also a “tourism toilet revolution” (旅游厕所革命), part of improving not just hygiene, but the national image presented to the world (Cheng et al. 2018; Li 2015).

🚽📌 Second, the growing number of sitting toilets in malls and other (semi)public spaces in Beijing relates to the idea that Western-style toilets are more sanitary.

Although various studies comparing the benefits of squatting and sitting toilets show mixed outcomes, sitting toilets — especially in shared restrooms — are generally considered more hygienic as they release fewer airborne germs after flushing and reduce the risk of infection (Ali 2022).

There are additional reasons why sitting toilets are favored in new toilet designs. According to Liang Ji (梁骥), vice-secretary of the Toilet Committee of the China Urban Environmental Sanitation Association (中国城市环境卫生协会厕所专业委员会), sitting toilets are also increasingly being introduced in public spaces due to practical concerns.

🚽📌 Squatting is not always easy, and can pose a safety risk, particularly for the elderly, pregnant women, and people with disabilities.

🚽📌 Then there are economic reasons: building squat toilets in malls (or elsewhere) requires a deeper floor design due to the sunken space needed below the fixture, which increases both construction time and cost.

🚽📌 Liang also points to an aesthetic factor: sitting toilets simply look more “high-end” and are easier to clean, which is why many consumer-oriented spaces prefer to install Western-style toilets.

So although there are plenty of reasons why sitting toilets are becoming a norm in newly built public spaces and trendy malls, they also lead to footprints on toilet seats — and all the problems that come with it.

 

The Catch 22 of Sitting vs Squad Toilets


 

This week, the issue became a trending topic on Weibo after Beijing News published an investigative report on it. The report suggested that most shopping malls in Beijing now have restrooms with sitting toilets, which should, in theory, be cleaner than the squat toilets of the past — but in reality, they’re often dirtier because people stand on them. This issue is more common in women’s restrooms, as men’s restrooms typically include urinals.

In researching the issue, a reporter visited several Beijing malls. In one women’s restroom, the reporter observed 23 people entering within five minutes. Although the restroom had only three squat toilets versus seven sitting ones, around 70% of the users opted for the squat toilets.

Upon inspection, most of the seven sitting toilets were dirty — despite being equipped with disposable seat covers — showing clear signs of urine stains and footprints. They found that sitting toilets being used as squat toilets is extremely common.

It’s a bit of a Catch-22. People generally prefer clean toilets, and there’s also a widespread preference for squat toilets. This leads to sitting toilets being used as squat toilets, which makes them dirty — reinforcing the preference for squat toilets, since the sitting toilets, though meant to be cleaner, end up dirtier.

In interviews with 20 women, nearly 80% said they either hover in a squat or directly squat on the toilet seat. One woman said, “I won’t sit unless I absolutely have to.” While some of those quoted in the article said that sitting toilets are more comfortable, especially for elderly people, they are still not preferred when the seats are not clean.

In the Beijing News article, the Toilet Committee’s Liang Ji suggested that while a balanced ratio of squat and sitting toilets is necessary, a gradual shift toward sitting toilets is likely the future for public restrooms in China.

How NOT to use the sitting toilet. Sign photographed by Xiaohongshu user @FREAK.00.com.

Liang also highlighted the importance of correct toilet use and the need to consider public habits in toilet design.

 

In Squatting We Trust


 

On Chinese social media, however, the majority of commenters support squatting toilets. One popular comment said:

💬 “Please make all public toilets squat toilets, with just one sitting toilet reserved for people with disabilities.”

Squatting toilets in a public toilet in a Beijing hutong area, image by Xiaohongshu user @00后饭桶.

The preference for squatting, however, doesn’t always come down to bowel movements or tradition. Many cite a lack of trust in how others use public toilets:

💬 “When it comes to things for public use, it’s best to reduce touching them directly. Honestly, I don’t trust other people…”

💬 “Squatting is the most hygienic. At least I don’t have to worry about touching something others touched with their skin.”

💬 “I hate it when all the toilets in the women’s restroom at the mall are sitting toilets. I’m almost mastering the art of doing the martial-arts squat (蹲马步).”

Others view the gradual shift toward sitting toilets as a result of Westernization:

💬 “Sitting toilets are a product of widespread ‘Westernization’ back in the day — the further south you go, the worse it gets.”

But some come to the defense of sitting toilets:

💬 “Are there really still people who think squat toilets are cleaner? The chances of stepping in poop with squat toilets are way higher than with sitting ones. Sitting toilet seats can be wiped with disinfectant or covered with paper. Some people only care about keeping themselves ‘clean’ without thinking about whether the next person might end up stepping in their mess.”

💬 One reply bluntly said: “I don’t use sitting toilets. If that’s all there is, I’ll just squat on top of it. Not even gonna bother wiping it.”

It’s clear this debate is far from over, and the issue of people standing on toilet seats isn’t going away anytime soon. As China’s toilet revolution continues, various Toilet Committees across the country may need to rethink their strategies — especially if they continue leaning toward installing more sitting toilets in public spaces.

As always, Taobao has a solution. For just 50 RMB (~$6.70), you can order an anti-slip sitting-to-squatting toilet aid through the popular e-commerce platform.

The Taobao solution.

For Chinese malls, offering these might be cheaper than dealing with broken toilets and the never-ending battle against footprints on toilet seats…

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

 

References:

Ali, Wajid, Dong-zi An, Ya-fei Yang, Bei-bei Cui, Jia-xin Ma, Hao Zhu, Ming Li, Xiao-Jun Ai, and Cheng Yan. 2022. “Comparing Bioaerosol Emission after Flushing in Squat and Bidet Toilets: Quantitative Microbial Risk Assessment for Defecation and Hand Washing Postures.” Building and Environment 221: 109284. https://doi.org/10.1016/j.buildenv.2022.109284.

Bhattacharya, Sudip, Vijay Kumar Chattu, and Amarjeet Singh. 2019. “Health Promotion and Prevention of Bowel Disorders Through Toilet Designs: A Myth or Reality?” Journal of Education and Health Promotion 8 (40). https://doi.org/10.4103/jehp.jehp_198_18.

Cao, Jingrui 曹晶瑞, and Tian Jiexiong 田杰雄. 2025. “城市微调查|商场女卫生间,坐厕为何频频变“蹲坑”? [In Shopping Mall Women’s Restrooms, Why Do Sitting Toilets Frequently Turn into ‘Squat Toilets’?]” Beijing News, March 20. https://weibo.com/ttarticle/p/show?id=2309405146044773302810. Accessed March 19, 2025.

Cheng, Shikun, Zifu Li, Sayed Mohammad Nazim Uddin, Heinz-Peter Mang, Xiaoqin Zhou, Jian Zhang, Lei Zheng, and Lingling Zhang. 2018. “Toilet Revolution in China.” Journal of Environmental Management 216: 347–356. https://doi.org/10.1016/j.jenvman.2017.09.043.

Dai, Wangyun. 2018. “Seats, Squats, and Leaves: A Brief History of Chinese Toilets.” Sixth Tone, January 13. https://www.sixthtone.com/news/1001550. Accessed March 22, 2025.

Li, Jinzao. 2015. “Toilet Revolution for Tourism Evolution.” China Daily, April 7. https://europe.chinadaily.com.cn/opinion/2015-04/07/content_20012249_2.htm. Accessed March 22, 2025.

 

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China Food & Drinks

China Trending Week 11: The Yang Braised Chicken Scandal, Haidilao Pee Incident, Taiwan Tensions

What’s been trending on Weibo and beyond? I doomscrolled Chinese social media so you don’t have to.

Manya Koetse

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Here’s the latest roundup of the three top trends and most noteworthy discussions on Chinese social media this week.

 

🍚🤢Yang’s Braised Chicken Rice Scandal


The popular Chinese franchise Yang’s Braised Chicken Rice (杨铭宇黄焖鸡米饭) is at the center of attention this week—for all the wrong reasons. The company, which opened its first restaurant in 2011 and has since franchised more than 2500 locations across China, was exposed by Beijing News for reusing expired ingredients and reselling leftover food in at least three of its restaurants in Zhengzhou and Shangqiu (Henan). Cooks were smoking in the kitchen and even going as far as dyeing spoiled, darkened beef with food coloring to make it appear fresh.

The issue has sparked widespread concern on Chinese social media—not only because Yang’s Braised Chicken Rice is a well-known restaurant chain, but also because food safety and kitchen hygiene remain ongoing concerns in China. The timing of this news is particularly significant, as it was published in the lead-up to March 15—China’s National Consumer Rights Day, an annual event that highlights consumer protection issues.

China’s State Council Food Safety Commission Office has now ordered authorities in Henan and Shandong, where Yang’s Braised Chicken is headquartered, to thoroughly investigate the case. The affected stores will reportedly be closed permanently, but the impact extends far beyond these locations—most netizens discussing the scandal have made it clear they won’t be ordering from Yang’s Braised Chicken Rice anytime soon.

Can the company win back consumer trust? Even though general management has been apologizing and pledged to personally oversee kitchen standards, this is not the first time the company is in hot water. In 2024, a customer in Chengdu allegedly ordered Yang’s Braised Chicken Rice via takeout and discovered a fully cooked dead rat in their meal (picture here not for the faint of heart).

 

🇹🇼⚔️Beijing Angrily Responds to Lai Ching-te’s Speech: “Pushing Taiwan Towards the Danger of War”


While tough language on Taiwan was already trending last week during China’s Two Sessions, another wave of discussions on Taiwan has emerged this week. This follows a high-level national security meeting held on Thursday by Taiwanese President Lai Ching-te (赖清德), after which he addressed the media and proposed more aggressive strategies to counter Beijing’s so-called ‘united front’ efforts within Taiwan.

On Friday, Beijing responded with stern remarks. Chen Binhua (陈斌华), spokesperson for the Taiwan Affairs Office of the State Council, called Lai Ching-te a “destroyer of cross-strait peace” (“两岸和平破坏者”) and a “creator of crises in the Taiwan Strait” (“台海危机制造者”) who is “pushing Taiwan towards the dangerous situation of war” (“把台湾推向兵凶战危险境”).

Chen also reiterated Beijing’s stance that reunification with Taiwan is inevitable. This message was further amplified on Chinese social media platforms such as Weibo and Douyin through the hashtag “Inevitable Reunification with the Motherland” (#祖国必然统一#).

 

🔥🚽Haidilao’s “Pissgate”


Last week, on March 6, a peculiar news item went viral on Chinese social media, and I tweeted out the viral video here. The footage shows a young man standing on a table in a private dining room at a Haidilao restaurant, seemingly urinating into the hotpot. The incident was later confirmed to have taken place at the popular chain’s Bund location in Shanghai on the night of February 24.

Honestly, the video seemed staged (the “pee” looked more like water), but understandably, Haidilao was very pissed about the negative impact on its reputation. In case you’re not familiar: Haidilao is one of China’s most popular hotpot chains, known for its excellent service and food quality (read here).

The company immediately launched an investigation into the video’s origins and reported the two men—the one urinating and the one filming—to the police.

This week, the incident gained even more traction (even the BBC covered it) after it was revealed that Haidilao had reimbursed 4,109 customers who dined at the restaurant between February 24, when the incident occurred, and March 8, when all tableware was discarded and the entire restaurant was disinfected.

Not only did Haidilao reimburse customers, but they also compensated them tenfold.

This compensation strategy sparked all kinds of discussions on Chinese social media. While many agreed with Haidilao’s solution to prevent a marketing crisis, some customers and netizens raised ethical questions, such as:

💰If you paid for your meal with coupons and only spent a couple of cents in cash, is it fair that some customers only received 9 RMB ($1.25) in compensation?
💰If you paid for an entire group of friends, meaning you originally spent around $140 on a meal but now received $1,400 in reimbursement, should you split the compensation with your friends?
💰How should cases be handled where a third party made the reservation and ends up claiming part of the compensation?

By now, the incident has become about much more than just pissing in soup.

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

 

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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