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Following the inauguration of Taiwanese president Lai Ching-te on Monday, Taiwan has been a trending topic on Chinese social media all week.
Chinese state media have launched an intensive social media propaganda campaign featuring strong language and clear visuals, reinforcing the message: Taiwan is not a country, Taiwan is part of China, and reunification with the motherland is inevitable.
On Friday, May 24, almost half of the trending topics on Chinese social media platform Weibo were related to Taiwan, its status, and China’s large-scale military drills around Taiwan that began on Thursday.
“Taiwan never was a country, and it will never become a country”
On Monday, Lai Ching-te, also known as William Lai, took office after winning the Taiwan elections in January of this year. He was handed over the leadership by Tsai Ing-wen, who served as Taiwan’s president for two four-year terms.
Before leaving office, Tsai spoke to the media and reiterated her stance that Taiwan is an independent, sovereign country. In his inaugural speech, Lai also echoed that sentiment, referring to Taiwan as a nation and urging its people not to “harbor any delusions” about China and cross-strait peace.
Although Chinese official sources did not say much about Lai’s inauguration on the day itself, Chinese state media outlet CCTV issued a strong statement on Wednesday that went viral on social media. They posted an online “propaganda poster” showing the word “unification” (统一) in red, accompanied by the sentence: “‘Taiwan Independence’ is a dead-end road, unification is unstoppable.”
The hashtag posted with this image said, “Taiwan never was a country, and it will never become a country,” reiterating a statement by Chinese Foreign Minister Wang Yi when Lai won the elections in early 2024.
The propaganda poster posted by CCTV on May 22 was all about “reunification.”
Within merely eight hours, that hashtag (“Taiwan never was a country, and it will never become a country” #台湾从来不是一个国家也永远不会成为一个国家#) received over 640 million views on Weibo, where it was top trending on Wednesday, accompanied by another hashtag saying “China will ultimately achieve complete reunification” (#中国终将实现完全统一#).
“With each provocation our countermeasures advance one step further, until the complete reunification of the motherland is achieved”
Starting on Thursday, China’s military exercises in the Taiwan Strait became a major topic on the Chinese internet.
“Joint Sword-2024A” (联合利剑—2024A) is the overarching name for the land, sea, and air military exercises conducted by the People’s Liberation Army (PLA), designed to test the armed forces’ ability to “seize power” and control key areas of the island.
The political message behind these exercises, asserting China’s claim over Taiwan and showcasing its military power, is as visible online as it is offline.
On Weibo, People’s Daily live-blogged the latest details of the military exercises around Taiwan, including strong statements by the Ministry of Defense and experts asserting that the PLA has the capability to hit various crucial targets in Taiwan, including its southeastern air defense zone.
The Eastern Theater Command (东部战区) of the PLA also released a 3D animation to simulate the destruction of “Taiwan independence headquarters,” severing the “lifeline of Taiwan independence.”
CCTV Military (央视军事) posted that the ongoing PLA operation is aimed to break Taiwan’s “excessive arrogance.”
They quoted the spokesperson of the Ministry of Defense in saying: “With each provocation from [supporters of] ‘Taiwan independence,’ our countermeasures advance one step further until the complete reunification of the motherland is achieved.”
“The motherland must unify, and it will inevitably unify”
One relatively new slogan used in the online propaganda campaign regarding Taiwan this week is “Táiwān dāngguī” (#台湾当归#), which means “Taiwan must return [to the motherland].”
However, the slogan is also a play on words, as the term dāngguī (当归) refers to Angelica Sinensis, the Chinese Angelica root (“female ginseng”), a medicinal herb commonly used in traditional Chinese medicine, native to China and cultivated in various East Asian countries.
In one poster disseminated by People’s Daily, Taiwan is depicted on the left – resembling a piece of the yellowish root – as a part of the character “归” (guī, to return, go back to). The remainder of the character consists of various slogans commonly used by Chinese official media to emphasize that Taiwan is part of China.
New poster by People’s Daily. ‘Taiwan’ on the left side resembles a piece of Chinese Angelica root (looks like ginseng).
These sentences include slogans like, “China can’t be one bit less” (“中国一点都不能少”) that has been used by state media to emphasize China’s one-China principle since the 2016 South China Sea dispute.
Accompanying the “Taiwan Must Return” hashtag, People’s Daily writes: “‘Taiwanese independence’ goes against history, it’s a dead end. The motherland must unify, and it will inevitably unify. #TaiwanMustReturn#.”
Within a single day, the hashtag received a staggering 2.4 billion views on Weibo.
Although ‘Taiwan’ is all over Chinese social media, the discourse is controlled and heavily influenced by Chinese official media accounts. The majority of comments from netizens echo official slogans on the issue, expressing sentiments such as “Taiwan will never be a country,” “I support the ‘One China’ principle,” and “Taiwan is part of China.”
A post by CCTV regarding reunification with Taiwan garnered over 100,000 comments, yet only a fraction of these discussions were visible at the time of writing.
Amidst all the slogans and official discourse, there are also some bloggers expressing a broader view on the issue.
One of them wrote: “In the current official media lineup regarding ‘Taiwan is a province of China’, there are no longer any “warnings” or “demands” to be found. The rhetoric has shifted towards reprimands, and towards an emphasis on the legal principles behind the reclamation of Taiwan. I am convinced that a reunification through military force is no longer a ‘Plan B’ – it is the definite direction we are moving towards.”
By Manya Koetse
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