China and Covid19
The Voices of April – The Online Rise of a Shanghai Protest Video
‘Voices of April’ is the biggest topic in China’s Covid social media era since the death of Dr. Li Wenliang.
Published
3 years agoon
Voices of April is a video containing edited audio snippets that show the reality of a Covid-stricken Shanghai where residents struggle with feelings of powerlessness. The video seeped into every corner of WeChat, but not long after, it was gone.
On Friday, April 22, a video was shared on Chinese social media and when the evening fell, it suddenly was on everybody’s smartphone screen.
Voices of April (四月之声) is a compilation of real audio snippets from conversations recorded in Shanghai throughout April, providing an emotional and heart-wrenching account of what residents in Shanghai have gone through since the Covid crisis started in their city.
By early Saturday morning, Beijing time, the Voices of April (四月之声) video had seeped into every corner of WeChat. Not long after, it was gone.
The video, made by a person named ‘Cary’, first seemed to have appeared online on Friday with the following message:
“One month after the outbreak of the epidemic in Shanghai, I’ve seen too many online voices coming by which then soon disappeared. Over time, I’ve become somewhat desensitized, but some things shouldn’t have happened. Since they did, they shouldn’t be forgotten. Too many of our compatriots have suffered in ways that could have been avoided. I made a video, as objective and realistic as possible, as a record to remember the voices of April, and hope that all of them will pull through.”
The video in question, embedded below, is almost six minutes long. (Update: Here is a link to a version including English subtitles.)
It starts its narrative on March 15, just a day before Shanghai introduced its so-called “grid screening” strategy – meaning that every resident in a city Covid key area would do two nucleic acid tests within 48 hours. That day, the total amount of Covid cases since the onset of the outbreak in early March was 1156. The audio is real – as all snippets are – and was recorded during an official Shanghai Epidemic Prevention and Control news conference.
“Right now, Shanghai has no lockdown, and there is no need for a lockdown,” the spokesperson can be heard saying, while the video shows aerial footage of Shanghai city.
The video then jumps to March 26, when the total number of cases since the beginning of the outbreak had risen to 12,527 (asymptomatic and symptomatic combined), the daily new added cases being 2676.
Still, Shanghai officials can be heard saying that there will ‘never be a lockdown’ in the city, suggesting that Shanghai is not just important for Shanghai, it is important for the economy of the entire country.
The video then shows its title page: Voices of April.
The video, showing aerial footage of Shanghai for the entire six minutes, then continues with snippets of audio fragments starting at the beginning of April, with worried residents calling local authorities to voice their concerns about their personal situation after the sudden announcement of a phased lockdown in Shanghai on March 27.
Through dozens of audio snippets, we hear the voices of residents, delivery drivers, community workers, parents, children, Covid patients, pet owners, volunteers, and more.
In doing so, through the words of those who witnessed it, Voices of April raises the issues that so many have been concerned about over the past 25 days or more. Shanghai residents going hungry; food supplies going to waste due to mismanagement and failing logistics; parents and children being separated in quarantine facilities; people unsuccessfully trying to get urgent care for a medical emergency in their family; cancer patients being unable to return to their homes after getting chemotherapy at the hospital; Covid patients arriving at centralized quarantine locations that have no supplies nor beds; a desperate mother who finds herself calling out to neighbors to get medicine for her sick child in the middle of the night; pet owners in tears over their dog being killed by anti-epidemic workers.
“The virus is not killing people, the hunger is,” one voice can be heard saying.
“Distribute supplies! Distribute supplies! Distribute supplies!” a group of people can be heard shouting.
Through the audio snippets, it becomes clear that it’s not just residents who have been suffering throughout this whole ordeal – it’s the entire city, including its volunteers and community workers who are also helpless in helping others due to the policies in place.
The video ends with a black and white screen showing the characters “上海, 早日康复” (Shànghǎi, zǎorì kāngfù): “Shanghai, get well soon.”
Not long after the video went viral, Wechat and Weibo users discovered they were no longer able to forward the file, and soon all links to the video ended up leading to a ‘404’ deleted message.
The censorship seemingly only added fuel to fire. “[You want] war? War it is!”, some said, with others posting images protesting the censorship: “You can’t censor the unity of the people of Shanghai!”
Straight away, netizens started coming up with various alternative ways to refer to the title of the video to circumvent censorship, suggesting that there can never be a ‘zero policy’ when it comes to silencing people’s voices.
Nevertheless, alternative hashtags and phrases were also soon taken offline, such as the hashtag “The Voices of Shanghai” (#上海之声#).
“You can’t treat everything that’s being deleted as something that never happened,” one Weibo user wrote. Another commenter said: “What are you deleting? For what? What is so terrible for us to know that you’ve come so quickly to censor it?”
“It’s just a record of actual events, what good does it do to censor it? Originally, we were just sad, not angry. Now it’s a revolt of the people. A cover-up only makes matters worse.”
The only time during China’s Covid era when there was an online outpouring of anger comparable to this instance is probably when Li Wenliang passed away – the doctor who was initially silenced when he tried to warn others about the outbreak of the novel coronavirus (read more here). His death, and the censorship surrounding it, also led millions of people to vent their frustrations online. The censorship, as in this case, only added fuel to the fire.
One word that many people commenting on the Voices of April video use after seeing it is ‘powerlessness’: “I watched the Voices of April. Putting all of the powerlessness together, this world seems even more helpless.”
“Tonight is the night of the deleted voices [404之声],” one Weibo user wrote.
For context:
– Growing frustrations during early outbreak of the city’s Covid crisis
– Children and parents being separated for isolation
– Pet dog killed by anti-epidemic worker
– Deplorable conditions at quarantine locations
Update, also read: Voices of April, The Day After.
For more articles on the Covid-19 topics on Chinese social media, check here.
By Manya Koetse, with contributions by Miranda Barnes
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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
China and Covid19
Weibo Watch: Small Earthquakes in Wuhan
How Wuhan is shaking off its past with a new wave of innovation, the hot topics to know, and the Weibo catchphrase of the week: ‘the Three Questions of Patriotism.’
Published
2 months agoon
September 27, 2024PREMIUM NEWSLETTER | ISSUE #37
Dear Reader,
“Wuhan Earthquake” (#武汉地震#) momentarily became the number one trending topic on Weibo this Friday night, after residents of Jiangxia District reported feeling their homes and buildings shake. “Was there an earthquake, or am I drunk?” some wondered.
I also felt a bit tipsy in Wuhan this month. Neon signs, dancing livestreamers, flying drones, bustling night markets, and holographic lights. On my first night in Wuhan, the lights made me dizzy and I discovered that the city was nothing like I had imagined.
Until now, I couldn’t help but associate Wuhan with the wet market, crowded fever clinics, and China’s first Covid hospitals. As the world watched the pandemic unfold in 2020, Wuhan became instantly famous as an early epicenter of the Covid-19 crisis. It became known as the quarantined city, the city of Dr. Li Wenliang, and the city of the “invincible Wuhan man.” At the time, it seemed like such a monumental event that Wuhan would not recover anytime soon, even after enduring the worst peak of Covid.
Now, over four years later, everything feels different. I felt a rush of energy as I strolled through the lively streets. It was evident that Wuhan is much more than the city that gained global notoriety as the pandemic hotspot. Beyond its vibrant atmosphere, it is making international headlines for its leadership in autonomous driving, having emerged as the world’s largest testing ground for self-driving cars, particularly in unmanned ride-hailing services.
Baidu’s Apollo Go, referred to as Luobo Kuaipao (萝卜快跑) in Chinese, is the driving force behind the robotaxi revolution in Wuhan. Since their arrival earlier this year, they have become a hot topic on Chinese social media, and I was eager to experience it for myself.
(Brief explainer: Luóbo (萝卜) means radish or turnip in Chinese, but when pronounced, it sounds similar to “robo.” Kuàipǎo (快跑) translates to “run fast.” Combined, it creates a playful name that can be interpreted as “Radish Runs Fast” or “Robo Go.” I’ll use ‘Luobo’ here, as it is the most common way to refer to Apollo Go in China and has a cute sound.)
In the areas where the robotaxis operate, people already seem to have become accustomed to the driverless ‘Luobo.’ During a 1.5-hour ride in the unmanned taxi—I took a long journey and then needed to return again—I was surprised to see so many of them on the road. Other drivers, motorcyclists, and passengers didn’t even bat an eye anymore when encountering the new AI taxi.
Currently, there is an active fleet of 400 cars in Wuhan, and Baidu plans to expand this to 1,000 in the fourth quarter of this year. Although these taxis still comprise only a fraction of the city’s entire taxi industry, their impact is noticeable on the roads, where you will inevitably encounter them. I stood at one drop-off point near an urban shopping center for at least forty minutes and witnessed passengers being dropped off continually, with some proceeding their journeys into areas where Luobo doesn’t operate by calling the ride-hailing service Didi from there.
As for the experience itself, it was thrilling to see the steering wheel move with no driver in the front seat. I was surprised at how quickly I adapted to something so unfamiliar. It’s incredibly comfortable to have a car to yourself—no driver, no worries—while you choose your own music (and sing along), set the air conditioning, and relax as the Luobo navigates the traffic.
Even inside the vehicle, Baidu emphasizes the safety of their self-driving cars, providing information about how Apollo Go has accumulated over 100 million kilometers of autonomous driving testing without any major accidents, thanks to a strict safety management system.
If you close your eyes, the experience feels like riding with a regular driver. Luobo speeds up, slows down, and occasionally makes unexpected maneuvers when a car or bike suddenly approaches. It ensures there’s enough space between itself and the car in front. While I can’t say that merging onto the highway or encountering unexpected traffic situations didn’t feel a bit scary, I soon felt at ease and came to rely on the technology.
That said, there are still bumps in the road. Luobo has often been ridiculed on Chinese social media for getting stuck at a green light, stopping for a garbage bag, or struggling to make a U-turn. While riding and observing the robotaxis in Wuhan, I noticed plenty of honking and road rage as Luobo chooses safety first, often appearing sluggish, earning them the nickname ‘Sháo Luóbo’ (勺萝卜/苕萝卜, “silly radish”).
While Luobo might still have its silly moments, it is a serious part of the future. Already, it is popular among commuters for its low cost, privacy, and convenience.
After spending an entire morning riding and watching the Luobos, I excitedly felt like I had experienced a glimpse of the future. Right now, Luobo Kuaipao operates in various cities across China, including Beijing, but it’s still in the testing phase there—none of my friends from Beijing have ever seen or taken one yet. However, this will likely change soon, heavily relying on policy support.
That night, I spoke to a young local in a busy commercial area near my hotel. Like many residents, he was curious about where I came from and what I was doing in Wuhan. (During the four days I spent there, I noticed very few foreign tourists.) We briefly discussed the pandemic; he reflected on the difficulties it brought but treated it as something from the past—just another bump in the road in the city’s long history.
Instead of dwelling on the pandemic, our conversation focused on the future: Wuhan’s robotaxis, his confidence in China’s technology, and the rising importance of his country on the geopolitical stage. He was just one of several young people I spoke to, from shopkeepers to students, who seemed very focused on China’s growth and development and how its technological advancements reflect its position in a world where the U.S. is no longer leading.
When it comes to China’s driverless innovations, they are shaking the foundations of transportation like an earthquake. Besides Apollo Go, companies like Pony.ai (小马智行), WeRide (文远知行), SAIC Motor (上汽集团), AutoX (安途), FAW (一汽), Changan Automobile (长安汽车), BYD (比亚迪), Yutong (宇通), and many other industry players are also working to realize driverless passenger cars, shuttle services, freight trucks, delivery vehicles, public transport buses, and much more.
What we’re witnessing in Wuhan is merely a glimpse into a future under construction, actively promoted by Chinese state media. Over the past week alone, CCTV featured Luobo Kuaipao in three segments as a key example of China’s new technological advancements and the national strategy to build a strong tech-driven economy.
As I left Wuhan in a traditional taxi, I suddenly felt like a time traveler. Wuhan was the birthplace of the 1911 revolution and will also appear in foreign history books as the initial epicenter of the Covid-19 pandemic. Now, it is at the center of an international robotaxi revolution, and it won’t be the same the next time I return.
While my friendly elderly driver—I estimated him to be in his late 50s—honked at other cars, I realized he had witnessed many other revolutions, including the Cultural Revolution as a young boy, the economic reforms, and the major social changes of the 1980s, as well as the digital revolution of the 2000s. With the growth of Wuhan’s robotaxi fleet, his job might be affected, adding another tremor to his city and his life—though he may already be retired by then.
As he helped me with my luggage and wished me a safe trip home at the Wuhan Hankou Station, I couldn’t help but feel nostalgic about how everything always changes and gets shaken up as we move forward into a future driven by technology.
As for Friday’s earthquake in Wuhan—it turns out it was a 1.6. Despite the online interest in the topic, it means virtually nothing in a city where things of much greater magnitude are happening.
If you’d like to know more about my experiences and the slight setback I encountered while searching for Wuhan’s robotaxis, check out the short videos I made here:
Part 1 (also on Instagram)
Part 2 (also on Instagram).
Best,
Manya Koetse
(@manyapan)
What To Know
🚀 China’s First Intercontinental Ballistic Missile Test-Launch Since 1980
On the morning of September 25, China announced a successful test launch of an intercontinental ballistic missile (ICBM) carrying a ‘dummy warhead’ into the Pacific Ocean. This marked the first ICBM launch in decades, described by official media as part of routine annual training.
The People’s Daily Weibo account of the Communist Party shared a video of the People’s Liberation Army (PLA) announcing the successful test launch, accompanied by suspenseful and patriotic music, specifically the “March of the Steel Torrent” (钢铁洪流进行曲) (see video). This launch quickly became a trending topic (#我军向太平洋发射洲际弹道导弹#). While Chinese state media claimed that Beijing informed relevant countries in advance, Japan stated that it did not receive any prior notice, further heightening tensions between China and Japan.
🇯🇵 Aftermath of Japanese Schoolboy Stabbing
The incident in which a Chinese man fatally stabbed a ten-year-old Japanese schoolboy near the Shenzhen Japanese School on September 18 has become a widely discussed topic this month. The attacker, a 44-year-old Chinese national, was immediately arrested. However, discussions about the stabbing are ongoing, as it has sparked a wave of anger in Japan, where critics argue that anti-Japanese sentiments in China are fueled by official media and national education.
Meanwhile, China and Japan have effectively resolved their diplomatic dispute regarding the Fukushima water discharge, with some suggesting a connection between the two events. China’s Foreign Ministry spokesperson Mao Ning (毛宁) stated on September 20 that the issues are not related (#中日共识与日本男童遇袭无关#). Beyond the geopolitical implications, the international media coverage of the stabbing incident has also provoked anger on Chinese social media, where many netizens reject the supposed negative portrayal of China. The topic is quite sensitive and continues to face significant censorship online.
📱 Huawei Trifold Phone
The launch of Huawei’s ‘trifold’ phone earlier this month generated significant excitement in China, with many believing that Huawei—and, by extension, China—is now at the forefront of innovation in the folding screen smartphone race. The Mate XT is the first triple-folding screen phone, leading some top commenters to proclaim, “Huawei’s innovation capability is truly the best in the world. While other manufacturers are still researching foldable phones, Huawei has already released the trifold.”
During my travels in China over the past few weeks, I visited several Huawei stores, but unfortunately, the trifold was never on display; it’s available only by reservation and has allegedly garnered millions of pre-orders, despite its hefty price tag of CNY 19,999 (USD 2,850). There’s also been some lighthearted banter surrounding the phone, including a viral post that humorously depicts what it looks like when you make a phone call with the screen unfolded (it looks ridiculous), and a user who taped two phones together to create a sixfold.
👴 Retirement Age Discussions
News came out last week that China will raise its retirement age for the first time since the 1950s. China’s current retirement ages are among the world’s lowest. Facing an aging society and declining birth rates, the ages will now be increased in a step-by-step implementation process: 50 to 55 for women in blue-collar jobs, 55 to 58 for females in white-collar jobs, and 60 to 63 for male workers.
This change, set to take effect on January 1, 2025, has already sparked considerable discussion this year after experts proposed the adjustment. A related hashtag has garnered over 870 million views on Weibo (#延迟法定退休年龄改革#), where many users expressed their dissatisfaction with the change. “Great, I’ll get to retire in September of 2051 now,” one young worker wrote. “We start studying earlier and retire later; how can we keep up with this?”
📷 Hidden Hotel Cameras
After a Chinese blogger known as “Shadows Don’t Lie” (@影子不会说谎) recently discovered and exposed hidden cameras in the rooms of two guesthouses in Shijiazhuang, he faced significant intimidation and threats from the owners and employees, who accused him of staging the situation for attention.
However, the situation turned out to be real, and local police arrested multiple suspects responsible for installing these cameras inside these hotel rooms, which are often rented by young couples for romantic short stays. The suspects reportedly did not know the guesthouse owners and had secretly set up the cameras to profit illegally. This incident, which continues to generate discussion online, has heightened public concern over privacy protection and the integrity of the guesthouse industry, particularly as this is not the first time such issues have been revealed.
Weibo Word of the Week
The Three Questions of Patriotism
Our Weibo word of the week is 爱国三问 (àiguó sān wèn), which translates to “The Three Questions of Patriotism.” This phrase has recently gained attention on Chinese social media as it was highlighted and propagated by official media channels.
The three questions are:
1. Are you Chinese? (你是中国人吗)
2. Do you love China? (你爱中国吗)
3. Do you wish China well? (你愿意中国好吗)
These questions were originally posed in 1935 by Zhang Boling (张伯苓), the first president of the renowned Nankai University (南开大学) in Tianjin.
Today, they are being revived on Chinese social media through various videos released by official channels.
One notable video is part of a new online series produced by state media titled “Great Educators” (大教育家), which features reenactments of speeches by prominent Chinese educators. In this series, Zhang Boling’s speech, portrayed by actor Wang Ban (王斑), emphasizes the importance of unity in tumultuous times.
Rather than dwelling on differences, Zhang urged people to recognize their shared identity: they are all Chinese, they love China, and they all aspire for the country’s prosperity.
Another video features Nankai University’s current president, Chen Yulu (陈雨露), addressing students during a large event on September 21st. In his speech, Chen reiterates the three famous questions, prompting the hundreds of students in attendance to respond enthusiastically: “We are [Chinese]!” “We love [China]!” “We wish [China well]! We want China to be strong and prosperous!” This response is followed by enthusiastic applause.
Additionally, another video from the same day features a meeting between Chen Yulu and an AI version of Zhang Boling, digitally resurrected to address the students and celebrate the start of the new school year. During this ‘virtual dialogue,’ Chen informs Zhang that his ‘Three Questions of Patriotism’ have become a cherished tradition at Nankai’s annual opening ceremony.
According to Chinese state media, the students’ responses to these three questions illustrate how contemporary Chinese youth are aligning their personal aspirations with national progress. This alignment is seen as a revival of the patriotic spirit that Zhang Boling instilled in students during wartime. However, the current ‘revival’ of this sentiment appears to be largely reflected across various official channels, with limited engagement from ordinary netizens.
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China and Covid19
Sick Kids, Worried Parents, Overcrowded Hospitals: China’s Peak Flu Season on the Way
“Besides Mycoplasma infections, cases include influenza, Covid-19, Norovirus, and Adenovirus. Heading straight to the hospital could mean entering a cesspool of viruses.”
Published
12 months agoon
November 22, 2023In the early morning of November 21, parents are already queuing up at Xi’an Children’s Hospital with their sons and daughters. It’s not even the line for a doctor’s appointment, but rather for the removal of IV needles.
The scene was captured in a recent video, only one among many videos and images that have been making their rounds on Chinese social media these days (#凌晨的儿童医院拔针也要排队#).
One photo shows a bulletin board at a local hospital warning parents that over 700 patients are waiting in line, estimating a waiting time of more than 13 hours to see a doctor.
Another image shows children doing their homework while hooked up on an IV.
Recent discussions on Chinese social media platforms have highlighted a notable surge in flu cases. The ongoing flu season is particularly impacting children, with multiple viruses concurrently circulating and contributing to a high incidence of respiratory infections.
Among the prevalent respiratory infections affecting children are Mycoplasma pneumoniae infections, influenza, and Adenovirus infection.
The spike in flu cases has resulted in overcrowded children’s hospitals in Beijing and other Chinese cities. Parents sometimes have to wait in line for hours to get an appointment or pick up medication.
According to one reporter at Haibao News (海报新闻), there were so many patients at the Children’s Hospital of Capital Institute of Pediatrics (首都儿科研究所) on November 21st that the outpatient desk stopped accepting new patients by the afternoon. Meanwhile, 628 people were waiting in line to see a doctor at the emergency department.
Reflecting on the past few years, the current flu season marks China’s first ‘normal’ flu peak season since the outbreak of Covid-19 in late 2019 / early 2020 and the end of its stringent zero-Covid policies in December 2022. Compared to many other countries, wearing masks was also commonplace for much longer following the relaxation of Covid policies.
Hu Xijin, the well-known political commentator, noted on Weibo that this year’s flu season seems to be far worse than that of the years before. He also shared that his own granddaughter was suffering from a 40 degrees fever.
“We’re all running a fever in our home. But I didn’t dare to go to the hospital today, although I want my child to go to the hospital tomorrow. I heard waiting times are up to five hours now,” one Weibo user wrote.
“Half of the kids in my child’s class are sick now. The hospital is overflowing with people,” another person commented.
One mother described how her 7-year-old child had been running a fever for eight days already. Seeking medical attention on the first day, the initial diagnosis was a cold. As the fever persisted, daily visits to the hospital ensued, involving multiple hours for IV fluid administration.
While this account stems from a single Weibo post within a fever-advice community, it highlights a broader trend: many parents swiftly resort to hospital visits at the first signs of flu or fever. Several factors contribute to this, including a lack of General Practitioners in China, making hospitals the primary choice for medical consultations also in non-urgent cases.
There is also a strong belief in the efficacy of IV infusion therapy, whether fluid-based or containing medication, as the quickest path to recovery. Multiple factors contribute to the widespread and sometimes irrational use of IV infusions in China. Some clinics are profit-driven and see IV infusions as a way to make more money. Widespread expectations among Chinese patients that IV infusions will make them feel better also play a role, along with some physicians’ lacking knowledge of IV therapy or their uncertainty to distinguish bacterial from viral infections (read more here)
To prevent an overwhelming influx of patients to hospitals, Chinese state media, citing specialists, advise parents to seek medical attention at the hospital only for sick infants under three months old displaying clear signs of fever (with or without cough). For older children, it is recommended to consult a doctor if a high fever persists for 3 to 5 days or if there is a deterioration in respiratory symptoms. Children dealing with fever and (mild) respiratory symptoms can otherwise recover at home.
One Weibo blogger (@奶霸知道) warned parents that taking their child straight to the hospital on the first day of them getting sick could actually be a bad idea. They write:
“(..) pediatric departments are already packed with patients, and it’s not just Mycoplasma infections anymore. Cases include influenza, Covid-19, Norovirus, and Adenovirus. And then, of course, those with bad luck are cross-infected with multiple viruses at the same time, leading to endless cycles. Therefore, if your child experiences mild coughing or a slight fever, consider observing at home first. Heading straight to the hospital could mean entering a cesspool of viruses.”
The hashtag for “fever” saw over 350 million clicks on Weibo within one day on November 22.
Meanwhile, there are also other ongoing discussions on Weibo surrounding the current flu season. One topic revolves around whether children should continue doing their homework while receiving IV fluids in the hospital. Some hospitals have designated special desks and study areas for children.
Although some commenters commend the hospitals for being so considerate, others also remind the parents not to pressure their kids too much and to let them rest when they are not feeling well.
Opinions vary: although some on Chinese social media say it's very thoughtful for hospitals to set up areas where kids can study and read, others blame parents for pressuring their kids to do homework at the hospital instead of resting when not feeling well. pic.twitter.com/gnQD9tFW2c
— Manya Koetse (@manyapan) November 22, 2023
By Manya Koetse, with contributions from Miranda Barnes
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MD Anthony
April 24, 2022 at 8:37 pm
Shanghai has become “Beijing Massacre 2.0″…Don’t use tanks to crush them – just weld their doors shut to starve them.
charles baer
April 25, 2022 at 7:22 pm
I just dont think that , if its china vs freedom , or china vs internet , or china vs truth , I just dont think those are battles china can win and I dont think those are battles china should fight . I love china and I love the chinese people . I humbly submit to them gig . http://www.globalinternetgovernment.com .
five nights at freddy's
May 30, 2022 at 4:09 am
“Beijing Massacre 2.0″ has erupted in Shanghai. Instead of crushing them, weld their doors shut to starve them.